OUR PARTNER: POPINJAY
Popinjay’s exquisite, timeless pieces are handmade and hand loomed with the love and care of master artisans, embroiderers, patternmakers and seamstresses.
All hand-embroidery is done by artisans in Punjab, Pakistan, and is a manifestation of their love for craft and their determination to earn their living with dignity. The fine silk threads used require a time-intensive process (about 50-100 hours per bag), but one the women enjoy as communal and fun.
Popinjay offers its artisan women practical training and up to 3 times the local market rate for embroidery in addition to performance bonuses. By connecting them to global markets, the brand brings 150 artisans and counting a fair value for their work, and allows them to afford education for their children, family healthcare and basic household utilities, while also given them more household decision-making power within a relatively patriarchal community.